With the summer approaching, caps will become a common accessory for everyone whether its a trucker cap, fitted cap or baseball cap. We saw this as the perfect opportunity to showcase our new logo for the first time.
THE DESIGN AND DETAILS
The IWC logo trucker cap is a lightweight, 4-panel trucker cap with a mesh back, adjustable strap and foam front which is available in 2 colour-ways: brown and green. Both colours are easy to wear and have become very popular within the streetwear industry this year, due to the fact that designer brands such as Fear Of God, Louis Vuitton and Off-White have implemented these colours throughout their past collections.
We chose to photograph both the brown trucker cap and green trucker cap in a plain and simple location worn with two neutral colours (black and grey) to bring the attention and focus to this product and prove this trucker cap alone will give you confidence in what you are wearing.