THE LATEST

BEHIND THE SCENES We released our brown hoodie on the 6th February 2022 which turned out to be our best seller to date, so we thought we'd show you behind the scenes of the photoshoot.  The shoot took place at a studio apartment in London with a rooftop and balcony. Before the photoshoot in the studio we shot video content in the streets below for our social media.   The rooftop and balcony allowed us to capture the streets of London whilst maintaining focus on the hoodie. Our inspiration for the shoot was to merge a clean image with an urban...

THE DESIGN When designing this first t-shirt collection we knew having a bold design that stands out would be key, as we believe streetwear is all about having confidence in what you wear. This is why we chose to showcase our logo on the front of the t-shirt with our signature “W” on the back. Ensuring the IWC Signature W t-shirts maintain significance.   QUALITY The soft premium feel makes this t-shirt a luxury. Our decision to go with a thick heavyweight cotton to provide durability, along with our classic IWC fit, makes these affordable t-shirts easy to wear with almost anything. IT'S...

After featuring in the May edition, we were given the opportunity to feature our IWC logo trucker caps in the GQ June SS21 Edition. As summer approaches, we knew the readers of GQ would be looking for the perfect summer accessory in "The Fashion Collection" section. IWC Logo Trucker Caps feature in GQ June SS21 Edition The IWC logo trucker cap is lightweight product with a mesh back panel and adjustable strap, available in Brown and Green. When it came to the decision of colour-ways, having the option of both a subtle and a bold colour was important. With brown and green...

With the summer approaching, caps will become a common accessory for everyone whether its a trucker cap, fitted cap or baseball cap. We saw this as the perfect opportunity to showcase our new logo for the first time. THE DESIGN AND DETAILS The IWC logo trucker cap is a lightweight, 4-panel trucker cap with a mesh back, adjustable strap and foam front which is available in 2 colour-ways: brown and green. Both colours are easy to wear and have become very popular within the streetwear industry this year, due to the fact that designer brands such as Fear Of God,...

Paint splatter jeans have always been an essential piece of clothing to wear at any event or occasion.  We saw this as an opportunity to create a pair of paint splatter jeans with our tapered fit and stacked ankle. These two aspects helped us find the middle ground between a skinny and slim fit, providing comfort and style. View our IWC White Paint Denim Jean productsView our IWC Blue Paint Denim Jean products Compared to our bandana denim, we knew it was important to create a more subtle pair of denim jeans whilst still showcasing our distress and paint splatter...